A sample story for making your business book sing.

When I ghostwrite tax planning books, this is one of my favorites. A true story about a brilliant tax planning strategy. It is so unique; it gets clients thinking about hiring you.      

START OF STORY

It all started in 2015 when I bought a home in Arizona.  It was on 11 acres with a good water well that could pump 15,000 gallons daily. However, the payments were $3,000 a month.   It scared my wife that she could not keep the house if I passed away, so I bought a ten-year term life insurance policy to quell her fears, but that was not the plan.

For the past seven years, I've run a secret tax scheme disguised as my hobby to surprise my wife. I planted 500 mesquite trees as seedlings every winter in our giant garage. By spring, the seedlings were a foot tall, and I transplanted them on the 11 acres about 10 feet apart.  She thought it was nice that I got outside and worked on the land.  What she did not know was that once those trees hit eight to ten years old, they would be 16 feet high and have a market value of $400 to local landscapers.

Well, it will be eight years in 2023, and I’m ready to surprise my wife. Next summer, I’ll sell the biggest 250 trees for transplant. I’ll get around $85,000 and net $80,000 after all my expenses. But, here is the best part. Trees are sold as capital gains, and the tax rate on the first $80,000 of income is 0%.  There will be 3,750 trees left, so I plan to keep planting and selling the best 250 every year for the rest of my life and make 80k tax-free. $3,000 house payments are going to sound pretty small after that. My wife is going to be blown away.

I make another $54,000 from social security and rental income, but that gets wiped out by my mortgage interest and my standard deductions.  So $124,000 total income and no federal or state taxes for the rest of my life.   Even better, I snuck under the AMT. Cool.

I'll quit when I get too old to do the one day a week of labor. But even then, I’ll still have 16 years of income as the remaining trees mature and sell.   The price of trees, social security, rental income, and the capital gains tax exclusion are all pegged to inflation, so I’m not worried about running out of money.

Tax planning takes time and patience, but it pays off.

End of story.

KC Truby Ghostwriter

Is a CFO an Expense or an Investment?

Is a CFO an Expense or an Investment?

For most business owners, buying accounting is a giant waste of money, just like insurance.

If we were not afraid of getting sued, we would skip insurance, and if we did not think the IRS would put us in jail, we would skip accounting. To eight out of ten business owners, accounting is a black hole with no ROI.  

The black hole reputation is something my industry deserves.  We take numbers off invoices and checks and put them into little boxes on a computer screen to generate reports. We then take the numbers out of those reports and put them into more little boxes to do your tax return.

It does take a lot of skill to know what goes where and a lot of guesses to figure out your intentions when you move money without telling anyone why. But the bottom line is that we are simply skilled clerks for the average contractor.

As technology continues to creep into our clients' lives and labor becomes harder to bring on board – we must change if we plan on surviving.  (You’ve heard that 100 times.)

The accountant of the future will not be able to service clients that aren’t paying you $1,000 a month or even every week.  So the question becomes, what can I do for my client to make $1,000 a week seem like a bargain? 

Here is what I tell business owners in the books I ghostwrite for accountants.

 I have seen firsthand what makes a construction business successful. I know how to get you to $2-million, the base number you must have to be a real business.  

I know your future success is in your current numbers, and you only need to dig out a few critical insights and then focus your energy on the winners. But it would help if you dared to get rid of the projects and people dragging you down.  I have helped others to the next level and hope this book will help you do the same.

When you engage our accounting firm at the remote CFO level, we start with an 80/20 analysis of the business. That makes it possible for you to pinpoint your “right customer.” 

Then we start looking for ways to slash $1,000 a week out of your operating expenses without affecting the customer’s experience because we do not want negative cash flow, or you may get tired of us quickly. 

Whenever a contractor takes a giant step that involves expanding overhead, we know you will second-guess your decision every day for at least six months.  

So, I need to hit the ground like a jackrabbit with a coyote on its tail. I hope to dispel those fears in the first four weeks by figuring out how to squeak out my pay with cost-cutting.  Then, drive more net profits by focusing on the “right customer.”  

Within a few weeks, we will be ready to make the first big strategic improvements toward driving your business to the $2-million level. 

I write three different books for accountants

1.     How to build a multi-million dollar business with our CFO advisory services.

2.     How to stand up to the IRS in a tax resolution situation.

3.     How to plan your taxes, so you pay almost nothing next April 15th.

Click back to the home page, and you can download the outline for any of these books at no charge.  Use the outline to write your own book.  If you get bogged down, I am a ghostwriter who can write your book.   Around 90% of all business books published today have a ghostwriter behind the author.

Thank You

KC Truby, Retired Accountant and Ghostwriter

520-834-0011  Tucson AZ

How a book will get you into whale clients

OK, so you are selling tax resolution, tax planning or CFO advisory services in your accounting firm. Here is how to get into the top clients you wish you had.

Every day you drive by or hear about really good businesses you’d like to have as a client. But you don’t have a way to get to see them. So build a list of the 20 best clients that you wish did business with you (we call them whales) Then go to Amazon prime and pay for your own book as a gift to those local business owners. It will be delivered in two days and end up right on the owners’ desk. Prime packages have a 100% open rate. Amazon lets you put a gift card in the book with a one-to-one custom message, and your name and phone number are on the books back cover. On average, this cost me around $6.70 net. Nothing I can do will have more impact than dropping my book in their lap; my experience has been that 1 of the 20 becomes a client. Repeat next month and add 20 more names to your whale list

Now there are a few things you can do that will make this work better.

1. Add the whales to your social media so they see your name and picture on a regular basis. Many of your prospects will not read your book until they have seen your name a few times.

2. Hire the best telemarketer you can find and pay them $5.00 to call the 20 and a bonus of $25 if they get an appointment for you. I hire out of craigslist and some of the gig worker sites. They have to talk to the whale and keep notes to make the $5.00. Caution, if they tell you they spoke to more than 4 in an hour, they are padding their bonus money.

Nothing positions you as the preeminent authority in your market like writing a book. If you need an outline to get started, click on my name in the top left corner and ask for a pre-filled outline of how your book should look. It will come with instructions on how to write a book and publish it on Amazon.

Good Luck

KC Truby Ghostwriter

How much does it cost to hire a ghostwriter?

Google ‘How much does it cost to ghostwrite a book?

Since all I do is write the same book over and over, I’ll be a fraction of the normal cost. 

But I only write one book.

For example, if you are in Miami, I will write a book on tax resolution for one accountant, and then I will never write on that topic again for anyone in S. FL.

You should probably recover your entire investment in the second or third new client.  Then you’ll have your book for 30 years.

When I write a book, I take you from concept to publication.  I’ll take care of everything in 8 to 12 weeks. But it depends on who you want to reach, how long you want your book to be, and what you want to sell.  That can only be determined through a phone call.   

To set up a time to chat, use this link.

https://calendly.com/kc--79/30min

Thank You

KC Truby Ghostwriter   520-834-0011

How to get booked to speak about tax resolution at local business groups

Mail your tax resolution or tax planning book to every business association in town with a cover letter that you are available to speak at their next meeting.  The entertainment chairman is always looking for a local celebrity to teach the members something new and useful.  Local authors are the first choice. The presentation is easy, just take stories out of your book for the speech.  At the end of your presentation, offer your book for free in the back of the room in exchange for a business card. Public speaking is the 2nd best way to get good new clients, right behind referrals.  Your own book will get you on the stage. 

This is a task that a virtual assistant can do for you. You’ll find lots of resources on Fiverr, or the sites that advertise help in the Philippians. I personally hire out of craigs list and pay $20 an hour for Americans. I expect them to find 3 to 4 addresses per hour minimum.

The pitch is simple. Call out of the phone book to all the local associations and trade groups. Then ask for who is in charge of booking your speakers because you want to send them the boss’s latest book. Get the mailing address and use Amazon Prime to drop ship your book. Your package will get opened 100% of the time. Everyone opens an Amazon Prime envelope.

Now start emailing the entertainment chairman at least two times a month with a 100 word slice of your book. Do this for two years, so if this guy does not bring you in, next years chairman might.

When you are willing to speak in public, and are introduced ad the local expert because you wrote the book, that makes you the local authority.

The secret to writing a business book to attract tax resolution clients

As the reader turns the last page of your book, you want them to feel compelled to pick up the phone, hoping they are good enough to be one of your clients.  They must feel lucky that you accepted them into your elite and limited club.    They will not ask ‘how much does it cost?”  Their main question is, “What can we do together to overcome my anxiety?”  That is the power of writing a book.

Ultimately, we all want the same thing, 40 clients that will pay us $1,000 a week. Your book will explain the value of that offer. As you write, you must ask yourself, “What can I do for a client that is so valuable the client will gladly pay me $50,000 a year?”  

OK, so let's talk about Tax Resolution.

Hundreds of high-value business owners in your metro area are in trouble with the IRS.  Helping those people is highly profitable. Clients become long-term relationships once you’ve ‘saved the day.’ The IRS taught the client the importance of excellent records and compliance.   Your problem is how do you stand out in the crowd and get that first engagement?

The answer is to write your own book.No one locally has written a book geared toward the local IRS office or local laws. A book establishes you as the preeminent authority in town. If a panicked client talks to 3 tax resolution practitioners, the one who wrote the book is the one who gets the sale. It’s particularly effective to offer a book when competing against national telemarketers. Plus, your book will have a 30-year life on the clients’ bookshelf. The client will see your name for years to come. Once in the hands of a client, your book never stops working for you

17 REASONS YOU will be glad you wrote a book.

1.   Your clients will be proud of you.  No one else they know has written a book.

2.   A book never goes away. You’ll be on the clients' bookshelf 30 years from now.

3.   The book will push prospects into your higher-value service for bigger profit.

4.   A book instantly establishes you as your niche's preeminent authority in town.

5.   It’s gratifying to say, “I’m an author; I wrote the book on it.

6.   Your current clients will become better at tax management. (planning contracts)

7.   Clients will let you ‘gift’ your book to their customer and vendor list.  Easy referrals.

8.   Send your book to trade associations, and you’ll get booked as the next speaker.

9.   Hand your book to other accountants and bookkeepers that don’t do resolution work for more referrals. Every bookkeeper has clients with tax problems.

10.        Use the book in all your advertising; your response may be 10x better with a book.

11.        Your book will keep reminding you why the client should buy your best service.

12.        Sell the book on Amazon.  You may get “Best-Seller” status in your niche.

13.        Use your book as a business card.  It amazes people you meet.

14.        Get the local bookstores to carry your book.

15.        Your book becomes the perfect Christmas gift for kids to buy for their parents.

16.        Mail the book cold to prospects using Amazon Prime delivery.  You’ll get a 100% open rate.  It’s the best direct marketing I’ve ever used.  In my business, I get one new book order for every 23 books I send.

17.        In 2023, you’ll have the best year ever; sales will go up.