If you have ever enjoyed a stand up comedian, you may have noticed that they get on a topic, tell a few stories and jokes about that topic and after one to five minutes move to the next topic. They call that short skit a ‘chunk.’ You need 100 short stories to post to social media over the next year if you want to build yourself up as the local authority in your niche.
So how do you get ‘chunks’
When you write your book, divide it into 12 to 20 chapters. Then divide each chapter into 5 to 10 sub-points, but explain the sub-point in a story. That means you’ll have an easy 100 stand-alone article ‘chunks’ of between 200 and 500 words. Those can be pushed to FB, LinkedIn, your Blog and other appropriate venues.
Don’t wait till your book is done to use your material. Start posting your ‘chunks’ immediately. I recommend two times a week. My favorite place to post ‘chunks’ is on other people’s groups. For example I post on Tax Resolution groups in Facebook. I don’t advertise my services in those posts because I don’t want the moderator to cancel my access. But I will tell you that I generate one-third of my leads from posting into groups.
Now when you post on your own FB or LinkedIn page, you can link to your book and ask for pre-orders.
Some accountants and other financial service professionals will put a web link at the bottom of the ‘chunk’ and take reservations on their website. That way, you capture the names of people interested in your book. You can email them later when the book is ready.
In our next blog, I’ll talk about podcasts and how you can use those ‘chunks’ again.
I wish we would have had social media back in 1985 when I first discovered how effective writing books was for a financial service provider. Today I run a ghostwriter service for accountants looking to build out a grade-A clientele made up of 20 high-end clients.
If you would like to chat about writing a book, I will gift you a 30-minute consultation. My calendar link is https://calendly.com/kc--79/30min
Thanks
KC Truby