I’m a giant believer in niche marketing. You’ll remember that my goal is to build a list of 10,000 financial services professionals interested in writing their own books. If I get a call from an MD or a contractor, I politely refuse to engage in the project.
But once I have a financial service person on my list, I have to keep giving them value until one day they decide to become part of the 2% that will help my son and me get that horse riding stable. By the way, he is only 13 years old right now, but he is sure it is his life’s dream.
In my case, good value means, “Here is another example of how books work.” I can not depend on my newsletter or random emails to get through the clutter. If I want the best clients to call me, I must put on a full-court press using every venue I can find.
I’ve had bad luck at just saying, “BUY FROM ME.”
As you know, a podcast is a voice-recorded storytime. However, to keep it more interesting many podcasters will get someone to sit in the room with them and ask questions or make comments. I’ll leave your format to you, but here is my choice. If you have a friend that is good at banter and thinks quickly on his feet, invite him to record a podcast or two with you to see how it works out.
Give your friend some controversial questions to ask you and have them pick your answer apart so that you have to justify what you are saying on the recording.
As the weekly topic, I would use the ‘chunk’ you currently feature in your social media post.
You can find editing software for free online, and you might post your podcast to as many venues as possible. Send an announcement of your latest show to your in-house email list each week.
It will take some time to build a list of subscribers. That is OK; the few who listen now are your best possible new clients.
If you want 20 high-end clients (paying you $50,000 a year), you should shoot for 1,000 people on your in-house list who interact with you in one of the many ways you connect.
If you would like to chat about a book, which I believe is the easiest way to impress the high-end client, feel free to set up a time for a free 30-minute consultation on how to get it done.
Thank You
KC Truby
My calendar https://calendly.com/kc--79/30min