Ghostwriter Accountant
If you are looking for $500 tax returns or $400 a month, write-up a book will NOT work financially. The low end of the market is buying your standard services without the effort required by writing a book.
However, if you want to become a high-value (read that as high-priced) authority in a niche, nothing works better than a book to bring in the big dog clients.
Examples of a niche might be…
1. Tax Resolution cases in the $5,000+ range that will turn into business clients.
2. Tax Planning clients will pay you $5,000 to $10,000 per year.
3. Business advisory clients (outsourced CFO) will pay up to $1,000 per week.
4. CAS clients in the $1,000 to $10,000 per month range.
Your book will do better if you can name a specific benefit to people in a niche and geographic market. For example: “How a Houston contractor can grow revenue by over one million a year and not get eaten alive by taxes.” Subtitle: Real-life stories of Houston contractors who built multi-million-dollar firms.
Tax resolution clients are the exception to the niche industry rule, but the geographic rule is critical to your success. For example, “How to stand up to the IRS if you live in Houston.” As a ghostwriter for accountants, that is one of my favorite titles. It works.
The best clients are not looking for the cheapest; they are looking for the top firm in town that understands their needs. A book explains your best offer and puts you ahead of your competition.
Part Two: Will writing a book bring in new clients?
If you follow the marketing steps outlined in the outline, we give away for free, you could generate $100,000 to $250,000 in new annualized billing in the first year. In the second year and beyond, you may see these results double. Of course, none of that is guaranteed because the results are up to you.
In my business between 1985 and 2005, I brought in $1,000,000 and $4,000,000 per year, directly attributed to my book marketing campaigns. It worked so well that I retired at age 52. But, out of boredom, I made a mistake and went into the software business in 2014, so I’m back to work today as a ghostwriter. LOL.
To get the outline and instructions on writing your book, click on the category and ask for the free writing kit.
Tax Resolution Tax Planning Tax Reduction for Real Estate Investors Cannabis
Thanks for reading, I hope the outline and instruction kit work for you.
KC Truby, retired accountant Ghostwriter Accounting, Ghostwriter Tax