Remember, people only listen to one radio station, and that’s WII FM (What’s In It For Me)
Everything you say in a book must center on the clients' fears, dangers, missed opportunities, and life dreams. Focus on what the client is worried about, not how much you know.
When I ghostwrite accounting books I want the stories of how others have found peace and prosperity to do the selling.
The place for your biography is on the back cover. That is where we establish your credentials and experience. That is all it takes. The very fact that you wrote a book says you are the authority. You don’t have to beat it to death.
You are on the right path if you can write your entire book without using the words ‘when I did.’
Narcissus was so enamored with himself he forgot to eat. Talk about yourself too much and you will have skinny kids.