To successfully communicate with clients, everything you talk about starts with a client experience you can share. What that means is telling stories, not facts. Your client will remember a story. They won’t remember a tax fact for over 3 minutes.
This is the number one reason I get hired to ghostwrite. Because I’m a skilled storyteller, your book should be a series of 100 stories broken up into 12 to 20 chapters.
Each story should follow the three proven steps of getting your client emotionally involved in your book.
A. I suffered from the problem for so long that I was about to give up.
B. Then I discovered what my accountant could do for me.
C. Now, I have peace of mind and prosperity.
The easiest way to figure out your 100 stories is to start with the three questions your clients ask most often, followed by the three questions you wish they would ask. Each of those questions has another three concepts behind it, so just keep branching off from one idea to the next. You may remember the ‘mind map’ from high school.
I got this one from https://www.mindmapping.com/
It’s a great webpage to jog your memory on how it works. When you do this exercise to come up with the 100 topics or concepts you want to cover in your book, you’ll end up with many more ideas. In the end just sort the list down.
In life, answers are easy to get. It is figuring out what questions to ask that is hard. But these questions are the same ones your clients are looking for – that is why your book will be interesting.
Ask the question in your subtitle but try to ask it like you were writing for the Drudge Report and make it pithy. Then tell a story (even if you make up the true story) about a client's struggle, discovery, and outcome.
Facts tell stories sell.