When ghostwriting for financial advisors, remember these ten rules when writing your book.
Rule One: Know your objective.
If you are writing to make your clients DIY smart, do not start, your book will fail. If you want to write a book to impress the other professionals in town with how much you know — STOP.
The most successful book moves the reader t to believe you are the only firm that understands what the client is worried about. That you are the most skilled person in town, when they put down your book, we’re hoping they ask themselves, “I hope that _______ will take me on as a client. ______ offers exactly what I’ve been looking for.”
Bottom line, your aim is to start high-value conversations with needy clients that have the
gravitas to pay you $5,000 to $50,000 or more per year. Do not write to the low end of the market. This is your opportunity to upscale your practice.
The goal is to put an interesting book into the hands of needful clients who can buy your highest-priced offer. Your book makes the case for buying your best level of service, and that’s exactly what some clients want. The best. Until now, you had no way of getting enough time in front of a client to explain the real value you bring. A book solves that problem.
If you would like to get our most recent outline for the book of your choice, go to www.kctruby.com
Thank You
KC Truby Ghostwriter